America’s Next Top Model CW Lounge Videos

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Questions, Answers and Advertising

The ANTM CW Lounge provides unique opportunities both for fans as well as for sponsors.  Each week fans have an opportunity to have their emailed questions answered by the eliminated contestants and eventually the new America’s Next Top Model herself.  Participating sponsors brand the video series in its entirety with a show name and often tie-in pre-roll video creatives. Examples include ANTM Close Up presented by Cover Girl and ANTM Sprint Spotlight.

Format of ANTM CW Lounge Videos

Often these short, two-minute video segments open with an animated title card featuring the contestant along with sponsor branding.  The contestant introduces herself and turns to a laptop to read viewer-submitted questions which appear as on-screen text title cards.  Looking straight to the camera, the contestant has an intimate conversation with fans.  In the case of the winner and sometimes runners-up, relevant clips from ANTM episodes are cut in to illustrate the various topics touched on.
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