PatentlyApple reports the über tech company has been granted a patent for the iPhone’s original broadband antenna — a design which has nothing to do with the iPhone 4 death grip design.

PatentlyApple

Advertising Agency: TBWA\Media Arts Lab, USA
CCO/ECD: Duncan Milner, Eric Grunbaum, Scott Trattner
ACDs: Jamie Reilly, Kevin Tenglin
Sr. CW: Pete Figel
Agency Producers: Hank Zakroff, Ben Bragg
Production Co: Epoch Films
DP: Harris Savides
Editorial Co: Nomad Editing Company, Inc.
Editor: Glenn Martin, Jared Coller
Post Co: Company 3
Artist: Brian Robinson, Stefan Sonnenfeld

For the first time ever films, commercials, music videos and television series productions shooting in NYC will have purchase City Hall permits that have been free since the MOFTB was established in 1966. The Bloomberg administration today summoned representatives from Hollywood studios, advertising and labor unions to inform them of the proposed $300 fee. Other cities such as Los Angeles already charge permit fees ($625 for two weeks) and the NYC charge would be required once for every movie, commercial or music video shoot, no matter how many days the production was working in the city, and once a season for television projects. New York requires a permit for shoots using vehicles or equipment other than hand-held and tripod-mounted cameras as well as to gain the exclusive use of city property.

The fee likely would raise less than $1 million a year, but still significant to the film and television office’s relatively small $2 million budget. The city’s budget is about $60 billion.

The overall industry is a $5 billion-a-year business in New York, employing more than 100,000 people and buoyed up by the Made in NY incentive program.

New York To Charge For Film Permits For First Time Ever

All About Mayor's Office of Film, Theatre & Broadcasting (MOFTB)

Mayor's Office of Film, Theatre & Broadcasting (MOFTB)

New York Film Permit Charge Coming for First Time Ever

Made in NY Incentive Program

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Big City and Momentum World Wide

St. Ives Rip

St. Ives

Momentum Worldwide

Some of BCP's Work for IPG

Curious George Tub Time Toy Commercial

VTech VFlash Toy Commercials

We Did It: St. Ives Rip for Momentum Agency

St. Ives is dedicated to bringing you the best of nature with formulas that delight the senses as they work. We understand that little everyday choices we make can impact overall quality of life. That’s why St. Ives is a conscientious formulator of quality products. St. Ives believes nature has the power to soothe, heal, awaken and energize. Above all, we respect the natural world as a vibrant source of energy and life and are just as committed to bringing you its power as we are to preserving its vitality.

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Big City and Momentum World Wide

St. Ives Rip

St. Ives

Momentum Worldwide

Some of BCP's Work for IPG

Curious George Tub Time Toy Commercial

VTech VFlash Toy Commercials

We Did It: St. Ives Rip for Momentum Agency

Christopher Gallo, an acclaimed commercial and feature film director of photography, was born in NY and was educated at VCU in Richmond and the Art Institute in Fl. Within the commercial realm, Gallo has worked on campaigns for some of most recognized brands in the world such as; Nike,Budweiser and Toyota. His work as a director of photography in feature films and documentary as taken him to more 70 countries and has worked with such talent as Steven Speilberg, Quentin Tarantino and Robert Rodriquez. Gallo’s work has been exhibited at the most prestigious film festivals (Cannes, Venice and SXSW) and he was inducted into the “Rock and Roll Hall of Fame” for his documentary, “Jukebox.” He currently resides in Venice, CA.

Christopher Gallo’s Director of Photography Work for Big City

Harman International Corporate Film

We Did It: Harman Shoot

BCP Client: Harman International

BCP Client: Farm

GalloDP.com
Christopher Gallo on IMDB

Harman International is the parent company behind an array of legendary brands that includes Harman Kardon®, JBL®, Mark Levinson® and Infinity®. We are a leading global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go. Our family of distinguished brands enjoys a legacy spanning more than 60 years of leading-edge innovation and premium quality. Our customers include the top names in entertainment, automotive and venue design – linked by a common passion for high-fidelity sound and multimedia.
We operate worldwide through a network of more than 10,000 talented employees and best-in-class channel partners, positioned to serve both the emerging and established markets. Many among our team began their careers on the stage or in the recording studio, bringing their personal experience as customers to the design and production of innovative new audio technologies.
We develop and deliver solutions that embrace innovation, superior value and a highly-satisfying customer experience. We achieve this by fostering a culture of employee empowerment and creativity, blended with integrity and accountability. We are committed to continuous improvement in delivering new value to our investors and every Harman stakeholder.

-From Harman International’s Website

Big City’s Work for Harman International

Harman International Corporate Film

We Did It: Harman Shoot

BCP Client: Harman International

BCP Client: Farm

in this digital age of connectivity and consumer control, traditional advertising models are becoming less relevant and effective at solving brand’s increasingly complex marketing problems. successful companies understand disproportionate marketing advantage comes from big, enduring, consumer centric ideas… ideas born from real life insight, fueled by consumer participation and grown over time through real time data analytics.

this is the promise of the consumer centric agency; the power of creating and activating living ideas; the purpose of farm.

http://card.ly/farm
http://www.facebook.com/farm.friend

Big City’s Work for Farm

Harman International Corporate Film

We Did It: Harman Shoot

BCP Client: Harman International

BCP Client: Farm

DP Rob Featherstone breaks down the shoot…

For our recent Big City Pictures shoot we were presented with a little challenge. The assignment was simply to shoot several “screen test” interviews of potential representatives who would appear on screen on behalf of Chevron. However, we simply felt that setting the subject against the standard out of focus plant or blurry window would do neither the subject nor our film making interests any justice. For example, this shot on the right which someone did for another Chevron project in the very same room with the subject in front of the window.

On the day of the scout we looked at several locations on the corporate campus. We were met once more with the disparity between what seems like a great location to shoot an interview and the reality of the demands of video shooting; namely the depth and breadth of the location that is required for interesting composition and lighting.

Today’s conference room has an enormous table that is hard wired for communications and cannot be moved. In addition, these particular conference rooms had windows but the windows had seams in them so they did not provide an unobstructed view of the outside. While these affects are perfect for a conference they are an obstruction to composing a frame for an interview.

So wondering what to do we noticed there was one wall that was translucent in nature and took on an unusual appearance when we put lights upon it. We determined that shooting into this glass wall would provide a more compelling backdrop than either the potted plant option or the outside view.

The frosted, glass wall from the outside looking in.

As the final project is to be projected on an enormous screen, we wanted high definition video. George loves slow motion so also wanted a camera that could shoot at variable frame rates. The camera that met our demands and was available was the Panasonic HPX 500. We also wanted to work with selective focus so the standard zoom onto the 2/3 inch chip was out of the question. We added the PS Technik Pro 35 adapter and a set of Arri ultra primes to the order. We rented this equipment from Chater Camera in Berkeley, California.

Here’s the 85mm Arri Zeiss Ultra Prime:

And this is the 135mm Arri Zeiss Ultra Prime:

Achieving the look of the background proved a little tricky as the key light was highlighting the seals between pieces of glass in the wall creating two, bright white vertical lines on either side of the subject’s head. We needed to blend the values of the background and key so that they would match and blow out into white. Also, we needed to carefully position the camera and set our stop to create just the right amount of shallow depth of field so that the vertical lines would disappear into blur.
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Our lighting package consisted of small hmi’s that can be plugged into house power and a couple of kino flos. We left the lights and camera day light balanced as there was a fair amount of ambient light (especially with regards to the translucent wall).

The key light was a joker bug 800 with a medium chimera with 2 layers of diffusion and an egg crate. We supplemented this with a 2 foot four bank kino flo from below the lens. For fill we used a 4 x 4 bead board and the back edge was a 4 foot four bank kino flo.

To create the effect on the back ground wall our gaffer, Darrel Flowers did an amazing job of finding the prefect spot for the Arri 1200 watt par plus and cutting the light down to just the right shape.

The Joker Bug 800 on the opposite side of the conference table.

Key Grip Jimmy Stewart rigs the showcard gag.

Camera Tech & Sound Jay Farrington sits in as the background effect is tweaked for camera.

For a little motion on the b-roll shots, we used our Hollywood Microdolly with straight track. Here’s a little push in shot at 60 fps:

Chevron Shanghai Expo Team BCP

McGarryBowen Agency

George Spyros, Executive Producer / Director

Rob Featherstone, Director of Photography

Darrel Flowers, Gaffer

Jay Farrington, Camera Tech

Jimmy Stewart, Key Grip

Jenny Zielon, Hair & Make-up

Ryan Velasquez, Editor

Chevron at Shanghai Expo 2010

We Did It: Chevron Headquarters Shoot

BCP Tapped: Chevron Screentest Shoot

Clients & Partners: Chevron

Big City's Work for McGarryBowen Agency

Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Kraft Miracle Whip Lobster Roll Spot :60

Kraft Miracle Whip Lobster Roll Spot :15

Maya Angelou 2008 Olympic Poem "Amazement Awaits"

Marriott In-Room Video

Reebok Fit - Inspirational Video

Reebok Fit - Follow-Up Inspirational Video

Reebok Sports Brand: The Sport of Lifestyle

Maya Angelou Libraries Greeting

Marriott: Driven Campaign Behind The Scenes

Chevron Shanghai Expo 2010

Chevron Shanghai Expo 2010 Gear

Panasonic HPX 500 Digital P2 Card HD Video Camera

PS Technik Pro 35 Adapter

Zeiss T1.9 Ultra Primes by Arri

Panasonic P2 Card

Duel Adapter PCMCIA Card to ExpressCard

Microdolly Hollywood: Basic Dolly Kit (Video)

G-Technology G-Drive 2TB/7200RPM

Joker Bug 800

Kino Flo 2ft. 4 Bank 4 Tube Fluorescent Light

Marshall 7-inch HD Component / Composite LCD on-board monitor

Final Cut Pro Non-Linear Editing System