As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we took to the rooftops of Manhattan to see how New York City honey with made in the hives of urban Beekeeper David Graves.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we ventured out to Greenpoint, Brooklyn to the Roof Top Farms to speak with Annie Novak about her Growing Chefs program for kids.

We’ve just finished shooting the shorts with Graham Hill. Feel free to poke around and we’ll let you know when video is available!

We heard tell of executive producer Ashton Kutcher’s drama The Beautiful Life at this year’s CW Network upfront. Having done a whole mess of stuff for CW shows Gossip Girl and America’s Next Top Model, we were looking forward to some fresh faces. Well here they are in the form of cast interviews of all the principals of The Beautiful Life: TBL. (Also be sure to check out our video of the red carpet premiere of The Beautiful Life: TBL which we covered for The CW.)

Here’s a 15 second version of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. Why a “fifteen?” Well upon viewing the cut of the original 60, Kraft was so pleased with our work that they requested a this here 15 second version. Read all the project info as well as get a gander of our 90 second cut with one clicky-click-click.

Here’s the original 60 second version of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. Upon viewing the cut, Kraft was so pleased with our work, that they requested a 15 second version viewable in its short entirety here. Read all about the project and get a gander of our 90 second cut with a single clicky-click-click.

Here’s the LONG VERSION of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. All the project deets after the jump.

Our production company Big City Pictures recently produced a two-camera film shoot of the world-renown author and U.S. Poet Laureate Dr. Maya Angelou at home in her Harlem brownstone reciting the poem Amazement Awaits which she wrote specially for the 2008 Olympic Games. The piece is intercut with archival footage of great moments from Olympics past and will screen on NBC during its August coverage of the games. Also, we’re thrilled to find out that the Olympic Committee will be distributing copies of this inspiring video to each and every athlete to view while they travel to Beijing to compete — we’re terribly honored to in some small way touch the lives of the 2008 Olympians.

Eco Fashion Model Summer Rayne Oakes on the Asian Elephant Art & Conservation Project and gifts for Animal-Lovers

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

We provided editorial for Berenter Greenhouse & Webster on these full-up spots. The Tub Time Curious George toy commercial was edited on the Avid Media Composer.

We provided editorial for Berenter Greenhouse & Webster on this full-up spot. The Tub Time Curious George toy commercial was edited on the Avid Media Composer.

Instructor Kristin McGee busts out the pilates moves for this MTV-branded DVD. We edited the spot in FCP using clips from the DVD and animated the DVD menus in After Effects.

Part of Wellspring’s distribution campaign to market a demanding art-house release.

The outrageous Margaret Cho’s live concert film was shot against a stark black background leaving much of the frame empty. Our graphic design solution placed movie clips within an animated title treatment.