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Stephen Colbert will not relent from his tirade against the marketing mavens (of our agency client McGarryBowen) behind the Miracle Whip “Don’t be so mayo” campaign. Previously having gone to battle in the sandwich spread culture war by producing his own pro-mayo PSA, now Colbert must parry against Miracle Whip’s countermove of purchasing ad space on the Colbert Report.
In a newspaper ad appearing in Chigago Now’s Red Eye, the Miracle Whip marketers threatened Stephen Colbert: “With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) ‘mayo nay-sayers’ snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way.” “They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.” Full text of the letter and larger image below. Also, watch the hilariously reworked spots aired on The Colbert Report altered specifically for the show here.
via Eat Me Daily
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Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever one was the cat in “Tom and Jerry.”
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities — we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayo nay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it Mr. Colbert. In a sense, we will own you.
We’re on a mission. We’re taking no prisoners.
We’re raising Hell, Man.
THE BOLD MARKETING TEAM AT MIRACLE WHIP
