Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

Posted on: Thursday, November 12th, 2009
Comments: 0

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Miracle Whip Buys Ad Space
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

Stephen Colbert will not relent from his tirade against the marketing mavens (of our agency client McGarryBowen) behind the Miracle Whip “Don’t be so mayo” campaign. Previously having gone to battle in the sandwich spread culture war by producing his own pro-mayo PSA, now Colbert must parry against Miracle Whip’s countermove of purchasing ad space on the Colbert Report.

miracle whip letter stephen colbert fake feud sandwich spread battle culture war dont be so mayo ad campaign mcgarrybowen agency we will not tone it down words chicago now red eye magazine image

In a newspaper ad appearing in Chigago Now’s Red Eye, the Miracle Whip marketers threatened Stephen Colbert: “With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) ‘mayo nay-sayers’ snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way.” “They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.” Full text of the letter and larger image below. Also, watch the hilariously reworked spots aired on The Colbert Report altered specifically for the show here.

via Eat Me Daily
_________________________________________________________________

World's Longest Lobster Roll with Kraft Miracle Whip

90 second version

60 second version

15 second version


Big City's Work for McGarryBowen Agency

CrossFit Nano: Further Into Fitness

CrossFit Nano :15

CrossFit Nano Tech Video

ATV19 Preroll

ATV19: Run Through Everything

ATV19 Tech Video

Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Kraft Miracle Whip Lobster Roll Spot :60

Kraft Miracle Whip Lobster Roll Spot :15

Marriott Premier Card Washington DC

Marriott Premier Card Las Vegas

Marriott Premier Card Miami

Maya Angelou 2008 Olympic Poem "Amazement Awaits"

Marriott In-Room Video

Reebok Fit - Inspirational Video

Reebok Fit - Follow-Up Inspirational Video

Reebok Sports Brand: The Sport of Lifestyle

Maya Angelou Libraries Greeting

Marriott: Driven Campaign Behind The Scenes

JPMC Community Development Banking Spots

Chevron Shanghai Expo 2010

Verizon Wireless B2B Talent Interviews

Chase Blueprint Talent Interviews

Distinctively JPMorgan Interviews 2011

Distinctively JPMorgan Interviews 2012


FROM THE BIG CITY BLOG: World's Longest Lobster Roll

BCP TAPPED: Guinness World Record Attempt with Kraft Miracle Whip

World Record Lobster Roll Bun Baking Requires Custom Technology

Guinness World Record Winning Lobster Roll Media Roundup (Videos)

Miracle Whip Spots

Stephen Colbert Rant on Miracle Whip's Ad Campaign 'Don't Be So Mayo' (Video)

Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

Colbert Report Miracle Whip Commercials Attacking Stephen (Video)


_________________________________________________________________
Full text of the Miracle Whip marketing team’s open letter to Stephen Colbert

Dear Mr. Colbert,

Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever one was the cat in “Tom and Jerry.”

Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities — we intend to do the opposite.

On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayo nay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.

Think about it Mr. Colbert. In a sense, we will own you.

We’re on a mission. We’re taking no prisoners.

We’re raising Hell, Man.

THE BOLD MARKETING TEAM AT MIRACLE WHIP

miracle whip letter stephen colbert fake feud sandwich spread battle culture war dont be so mayo ad campaign mcgarrybowen agency we will not tone it down words chicago now red eye magazine print image

Leave a Reply

You must be logged in to post a comment.

Search the Big City Site