Format of CW Connect
An audience-building tool, cast members of a given television show on The CW Network sit down and answer viewer-submitted questions while speaking directly to the camera. This intimate format for connecting fans to stars has been used to market Gossip Girl when BigCityPix Did It again shooting Blake Lively (Serena Vanderwoodsen), Leighton Meester (Blair Waldorf), Penn Badgley (Dan Humphreys), Chace Crawford (Nate Archibald) and Ed Westwick (Chuck Bass).
