Urban Insights Series

Discovery hired us to produce some short-form films as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill. 

We ventured out to Greenpoint, Brooklyn to the Roof Top Farms to speak with Annie Novak about her Growing Chefs program for kids.

We took to the rooftops of Manhattan to see how New York City honey with made in the hives of urban Beekeeper David Graves. 

We ventured out to Greenpoint, Brooklyn to the Roof Top Farms to speak with Annie Novak about her Growing Chefs program for kids. 

We went to the DUMBO, Brooklyn storefront of Recycle-A-Bicycle to get a bike refurbished and to hear about the program.


TreeHugger Promos

Discovery had us write and produce some broadcast spots for its green website TreeHugger.com for cross-channel airing. 

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand's various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site's growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree -- we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand's elegant aesthetic, but (you know what we're going to say) on a budget...