One of the world’s premier advertising and marketing services companies. Its agency brands deliver custom marketing solutions to many of the world’s largest advertisers. IPG covers the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing.The work IPG produces for its clients is specific to their unique needs. Solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, IPG can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 40,000 marketing professionals and in 2008 had revenues of US $6.9 billion.
As the parent company of global agencies like McCann Erickson, Draftfcb and Lowe Worldwide, Interpublic provides centralized resources and support that help all its companies meet their clients’ needs. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, IPG provides limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
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