iPhone 4 SLR Lens Mount from Photojojo

Until such time when a certain bleeding-edge technology that allows you to refocus your shots after shooting them morphs into a compact solution providing shallow depth-of-field no longer dependent on the optics of large pieces of glass in a tube, you can immediately graft said glass tubiness onto your wee iPhone using Photojojo’s iPhone SLR Mount. Attach a telephoto, wide angle, macro or fifty prime — you name it — you’re on your way to that 35mm shallow DOF look. Mashable notes some caveats: your images will be upside down, due to the fact that SLR cameras have a mirror inside them which flips the image right-side up – something that iPhone obviously doesn’t have. Oh heck, that’s no biggy; the Brevis adapter did this in its initial iteration (the footage for this spot and this spot came out of the camera up-side-down). A simple Photoshop script should help you batch rotate stills, while doing so in FCP might be a bit of a manual task. This device is clearly useful as a supplement to you existing kit. For instance, you’re traveling with 5 or 6 lenses; you put a couple of your lenses on say a Canon 7D and 5D that you’re shooting video with simultaneously, you can throw on one of your remaining lenses onto your iPhone to get a third shot. This guy will set you back $249.

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Lessons from the VFX Industry Crisis

With the would-be high profile bankruptcy of Oscar-winning Life of Pi visual effects company Rhythm & Hues in the zeitgeist, Debra Kaufman digitally pens an article for Creative Cow Magazine on why VFX houses to billion-dollar blockbusters go under and their are some general lessons to be gleaned.