BCP Jargon Patrol: IPM (In-Program-Message) or Snipe

Posted on: Thursday, August 4th, 2005
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Have you ever been watching a tv show only to have your attention pulled to an animation slapped over the video in the lower left-hand corner? Well that’s a snipe. The message part of these in-program messages enters into it when text information is written over the clean or textless background graphic bed.

Snipes are used to promo up-coming programs on a channel or as calls-to-action such as web-tosses or texting-in for contests and sweepstakes.

<h2>Watch a few we did and read about the creative development here:</h2>

We Did It: IPM Motion Graphics Get the Word Out For TreeHugger.com on Planet Green

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