Liz Smith New York Newsday Ad: Fab New Tab!

Behold Big City’s post-production work on this spot for Ad Agency Margeotes Fertitta Donaher & Weiss. Not that we didn’t love supervising the shoot and meeting Ms. Smith, we just found in far more fun to be in an empty Shea Stadium at night shooting the companion piece for this campaign with Mike Lupica.

THE SPOT: Ferag TV New York Newsday

Liz Smith sits at a table in a restaurant, speaking to the person dining across from her.

Liz Smith:

A great New York paper just got greater.

Have you seen New York Newsday’s fab new tab? You simply pull it and you’re holding Part 2.

With TV, Movies, Fashion, Health, Fitness, Food!

You get the main news and sports separate from entertainment. So you can easily see what’s going on.
Just by pulling the tab.

It makes delicious sense.

New York Times » THE MEDIA BUSINESS: Advertising; Accounts

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MORE Newsday, Sol Beer & Martini Full-Up Spots

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Newsday: Lupica

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Sol Beer: Ripple

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Sol Beer: Static

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Newsday: Liz Smith

SPEAKING OF GOSSIP: Check out our Gossip Girl work

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