BCP TAPPED: Lobster Roll Guinness World Record Attempt with Kraft Miracle Whip

Client McGarryBowen has pinged-in with this link: Huge lobster roll to be colossal creation: Recipe includes 45 pounds of lobster meat and four gallons of Miracle Whip

Seems we’re off to Portland, Maine with a crew to shoot the record-setting sandwich attempt at cooking up the world’s largest lobster roll. The plan calls for combining 45 pounds of lobster meat and four gallons of McGarryBowen-client Kraft’s Miracle Whip.  We’re looking forward to getting shots of the flatbed truck needed to bring in the 60-foot roll of bread that the Miracle/Lobster concoction gets slathered onto! We hear from our production meetings that Kraft will be matching the funds raised from the sale of this crustacean creation because all proceeds go to a Portland neighborhood association for youth swimming lessons.

The sandwich incumbent is out to beat the Guinness World Record mark set in 1997 at the Whatever Family Festival in Augusta, Maine of a lobster roll that was nearly 51 feet long.

Margaret Salt McLellan, executive chef for Linda Bean's Perfect Maine Lobster Roll, will oversee the making of a 60-foot lobster roll on June 7 during Maine's Old Port Festival in Portland.

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