We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Above is the LONG VERSION of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign.

roller derby girls rollergirl volunteers carry long pan bread roll bun commercial street filled lobster record old port festival portland maine photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Maine Roller Derby girls and volunteers carry a long pan holding the roll.

PRODUCTION STORY: Get up to Maine, and quick!
The e-mail came in cum link to MSNBC story: Guinness World Record attempt for the longest lobster — Recipe includes 45 pounds of lobster meat and four gallons of Miracle Whip. When we got to Portland, Maine we found out that custom technology needed to be created just to bake the 60-foot bun. On the morning of the big event, word passed around that the gigantic bun would not be delivered via flatbed truck, but instead (shock) by the very hands (and wheels) of the Maine Roller Derby girls themselves! If the bun snapped in half on it’s way to the assembly table, the whole shoot would be a disaster since the attempt would be disqualified for a Guinness Record. Anticipation built up waiting for the roller girls to arrive. They were over an hour late and we began to fear the worst: Bun vs. Harley Davidson accident with the hog severing the precious baked-good in two. But that’s our job, not to worry. To keep cool baby. Ready to fire off the first shots on a moment’s notice. And that’s precisely where the editing spots begin: with that Harley we were concerned about providing the perfect open as the riders come upon the crazy scene of a block-long bun being ferried down Commercial Street.

portland maine old port festival exchange street people roads packed children variety foods photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Old Port Festival in Portland, Maine.

cut lobster roll volunteers ashli goodenow 4 inch pieces west end neighborhood association fund swimming lessons needy children photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Volunteers cut the lobster roll into 4-inch pieces to be sold for charity.

Big City’s Creative Vision

Our goal was to nail the target demographic for the Miracle Whip campaign which aimed to engage young, hip tastemakers. So once we did our three-camera shoot of making the wining lobster roll, we had *yum* a taste for ourselves and then spent the rest of the day shooting youthful revelers at the Old Port Festival. This proved to be a good move since most of the folks assembling the lobster roll at the table were, um, let’s just say not our target demo. So, once we got into the Big City edit suite, we peppered in cross-cuts of the festival-goers which proved to provide the perfect feel for the spots.

Big City’s Special Sauce

DP Rob Featerstone shot with the Panasonic HVX200 dropping hi-definition files to P2 card with the Letus lens adapter and 35mm prime still-camera lenses. Most of his footage was overcranked to 48 frames-per-second slo-motion to give a grand feeling to the moments to be shared with Facebook viewers. Nature provided the lighting. Much appreciated, thank you very much, Nature.

Big City Makes the Cut

We did the long version cut to stock music while clearing the rights for the tune used in the full-up spots: Highschool Hoodlums by New Zealand rockers The Datsuns. An instrumental version was used in our final cuts, but you can listen to the lyrics on the band’s My Space page. Upon viewing the cut, Kraft was so pleased with our work, that they requested a 15 second version in addition to the original 60, both of which can be viewed below. Bon Appetit!
_____________________________________________________________________________________________

60 second version

15 second version

_____________________________________________________________________________________________  

_____________________________________________________________________________________________

mcgarrybowen agency mcgarry bowen advertising bcp client logo image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Big City's Work for McGarryBowen Agency

reebok nano crossfit training box jump thruster weight lift barbell further into fitness shoe sneaker tvc television commercial tv spot photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

CrossFit Nano: Further Into Fitness

reebok crossfit nano sneaker shoe further into fitness photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

CrossFit Nano :15

reebok crossfit nano shoe sneaker training thruster weight lift barbell further into fitness tvc television commercial tv spot tech fuseframe photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

CrossFit Nano Tech Video

reebok atv19 sneaker all terrain vehicle shoe happy birthday cake icing candles step test track photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

ATV19 Preroll

reebok atv19 sneaker all terrain vehicle shoe eggs smash step test track photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

ATV19: Run Through Everything

reebok atv19 splash photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

ATV19 Tech Video

miracle whip lobster roll longest guinness world record dude chew eat sunglasses brick meat maine linda bean charity portland old port festival fest video suck it alleged previous champion photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

girls kissing cute teen smile blond young pretty pose photo digital camera guy dude sunglases mouth open portland maine old port festival photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Kraft Miracle Whip Lobster Roll Spot :60

cute teen girl smile blond hair blowing young pretty bare chest shoulders portland maine old port festival photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Kraft Miracle Whip Lobster Roll Spot :15

ted koppel marriott pemier credit card experience washington dc event chase bank photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Marriott Premier Card Washington DC

cristal champagne louis roederer label bottle golden photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Marriott Premier Card Las Vegas

alonzo mourning marriott pemier credit card experience miami event chase bank photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Marriott Premier Card Miami

maya angelou smile white hair earings poetry poet writer african american headshot face photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Maya Angelou 2008 Olympic Poem "Amazement Awaits"

marriott in room mcgarry bowen driven campaign services amenities achieve connect recharge thumb photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Marriott In-Room Video

reebok logo symbol graphic illustration design footwear apparel fashion sportswear sports clothes style 2012 image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Reebok Fit - Inspirational Video

pretty girl red underwear waist band enjoy life relax cheekbones reebok design designer boxers briefs apparel fashion sportswear sports clothes style corporate sales headquarters photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Reebok Fit - Follow-Up Inspirational Video

reebok design shoe tread waffle layer rubber cad computer rendering graphic illustration footwear apparel fashion sportswear sports clothes style image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Reebok Sports Brand: The Sport of Lifestyle

maya angelou libraries greeting amazement awaits olympics beijing uk thank u foundation poem poetry dedication thumb photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Maya Angelou Libraries Greeting

 We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Marriott: Driven Campaign Behind The Scenes

little girl community banking jp morgan chase logo brand identity graphic type treatment image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

JPMC Community Development Banking Spots

mcgarry bowen chevron screentest shoot pavillion shanghai expo thumb photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Chevron Shanghai Expo 2010

verizon wireless b2b business owner mobile device technology camera test photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Verizon Wireless B2B Talent Interviews

chase blueprint credit card brand graphic logo image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Chase Blueprint Talent Interviews

jp morgan distinctively empire state building big ben city image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Distinctively JPMorgan Interviews 2011

jp morgan distinctively circus image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Distinctively JPMorgan Interviews 2012


big city pictures logo blog city buildings cross steets high angle overhead view film video shoot graphic media company brand image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

FROM THE BIG CITY BLOG: World's Longest Lobster Roll

margaret salt mclellan executive chef linda beans perfect maine lobster roll sandwich restaurant logo claws meat seafood food illustration graphic type treatment photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

BCP TAPPED: Guinness World Record Attempt with Kraft Miracle Whip

baker bread dough long loaf bun guinness world record lobster roll amatos bakery baking pan cooking food photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

World Record Lobster Roll Bun Baking Requires Custom Technology

cute roller derby girl rollergirl carry long pan bread roll bun commercial street filled lobster record old port festival portland maine photo We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Guinness World Record Winning Lobster Roll Media Roundup (Videos)

miracle whip dont be so mayo ad campaign hipster sunglasses party tv ad television advertisement photo comedy central humor funny video image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Miracle Whip Spots

stephen colbert miracle whip dont be so mayo ad campaign hipster sunglasses party tv ad television advertisement photo comedy central humor funny video image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Stephen Colbert Rant on Miracle Whip's Ad Campaign 'Don't Be So Mayo' (Video)

miracle whip stephen colbert report fake feud mayo jug tv ad buy television advertisement photo comedy central humor funny video image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

miracle whip stephen colbert fake feud silent t dont be so mayo ad campaign hipster sunglasses party tv ad television advertisement photo comedy central humor funny video image We Did It: Longest Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Colbert Report Miracle Whip Commercials Attacking Stephen (Video)

_____________________________________________________________________________________________

Leave a Reply

You must be logged in to post a comment.

BCP Blog
The Human Body App

The Human Body App

The Human Body is a fun and instructive app for kids. Sections include the skeletal, muscular, nervous, circulatory, respiratory, and digestive systems.

Reebok CrossFit Nano Tech Video

Reebok CrossFit Nano Tech Video

Versioning of the television commercial for in-store use. Production and post-production for the mcgarrybowen agency.

Katadata Data Calculator App

Katadata Data Calculator App

NYC-based developer Katabatic’s Katadata app calculates data usage and is a must have iPhone app for filmmakers.

Reebok CrossFit Nano: Further Into Fitness

Reebok CrossFit Nano: Further Into Fitness

:30 and :15 international television commercial. Production and post-production for the mcgarrybowen agency.

Reebok Nano CrossFit Further Into Fitness :15

Reebok Nano CrossFit Further Into Fitness :15

:30 and :15 international television commercial. Production and post-production for the mcgarrybowen agency.

Reebok ATV19: Run Through Everything

Reebok ATV19: Run Through Everything

Production and post-production for the mcgarrybowen agency.

Reebok ATV19 Preroll

Reebok ATV19 Preroll

Production and post-production for the mcgarrybowen agency.