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    wellspring media logo brand identity company water drop ripple graphic design image Notorious C.H.O. Commercial

    The outrageous Margaret Cho’s live concert film was shot against a stark black background leaving much of the frame empty. Our graphic design solution placed movie clips within an animated title treatment. Another challenge was to crossover from her core (and intensely devoted) gay/les/bi audience to “straight” middle-class viewers. Big City’s creative team developed a 30 targeting straight women by concentrating on the sexual habits of their men as well as women’s own obsessive need to remain attractive at all costs. For maximum impact, the spot is structured to build to a single punch line, leaving the viewer eager for more. Post-produced entirely in-house: offline, animation and uncompressed online.

    Big City’s Work for Winstar Cinema + Wellspring

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    Television Commercials for Wellspring

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    Les Destinées

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    Notorious C.H.O.

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    Under The Sand


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    More BCP Work for Wellspring

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    BCP Work Overview Video

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    Truffaut Tribute: Jeanne Moreau

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    Truffaut Tribute: Jean-Pierre Leaud


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    Wellspring on the Big City Blog

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    WinStar Buy Out: Rebranded Wellspring

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    Q&A with Wellspring Clients


    _____________________________________________________________________________________________

    Notorious C.H.O. as seen in our 2002 Flash Website

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    To explore the interactive & animated, flash website CLICK HERE.

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    Television Commercials for Sol Beer

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    Ripple

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    Static

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