• Stephen Colbert Rant on Miracle Whip’s Ad Campaign ‘Don’t Be So Mayo’ (Video)

    The Colbert Report Mon – Thurs 11:30pm / 10:30c
    The Mayo-lution Will Not Be Televised
    www.colbertnation.com
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    The Mayo-lution Will Not Be Televised

    Stephen Colbert seizes on sandwich spread Miracle Whip for its refusal to tone it down. By extension, Colbert takes our agency client McGarryBowen to task for its line “Don’t Be So Mayo” saying “As American’s, we hold near and dear to our hearts — because that’s where it tends to clot.” We did some work for Kraft’s Miracle Whip last summer, and being familiar with the creative, really found it hilarious when the Colbert show launched into an extended, full-up parody spot. The Mayo-lution Will Not Be Televised parody commercial is replete with sandwich-spread-slurping-hipsters, faux partying and containers converted into bongs.

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    90 second version

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    60 second version

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    15 second version


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    Big City's Work for McGarryBowen Agency

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    FROM THE BIG CITY BLOG: World's Longest Lobster Roll

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    BCP TAPPED: Guinness World Record Attempt with Kraft Miracle Whip

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    Guinness World Record Winning Lobster Roll Media Roundup (Videos)

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    Stephen Colbert Rant on Miracle Whip's Ad Campaign 'Don't Be So Mayo' (Video)

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    Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

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    Colbert Report Miracle Whip Commercials Attacking Stephen (Video)

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