Stephen Colbert Rant on Miracle Whip’s Ad Campaign ‘Don’t Be So Mayo’ (Video)

Posted on: Thursday, October 15th, 2009
Comments: 0

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

The Mayo-lution Will Not Be Televised

Stephen Colbert seizes on sandwich spread Miracle Whip for its refusal to tone it down. By extension, Colbert takes our agency client McGarryBowen to task for its line “Don’t Be So Mayo” saying “As American’s, we hold near and dear to our hearts — because that’s where it tends to clot.” We did some work for Kraft’s Miracle Whip last summer, and being familiar with the creative, really found it hilarious when the Colbert show launched into an extended, full-up parody spot. The Mayo-lution Will Not Be Televised parody commercial is replete with sandwich-spread-slurping-hipsters, faux partying and containers converted into bongs.

World's Longest Lobster Roll with Kraft Miracle Whip

90 second version

60 second version

15 second version


Big City's Work for McGarryBowen Agency

CrossFit Nano: Further Into Fitness

CrossFit Nano :15

CrossFit Nano Tech Video

ATV19 Preroll

ATV19: Run Through Everything

ATV19 Tech Video

Lobster Roll Wins Guinness World Record with Kraft Miracle Whip

Kraft Miracle Whip Lobster Roll Spot :60

Kraft Miracle Whip Lobster Roll Spot :15

Marriott Premier Card Washington DC

Marriott Premier Card Las Vegas

Marriott Premier Card Miami

Maya Angelou 2008 Olympic Poem "Amazement Awaits"

Marriott In-Room Video

Reebok Fit - Inspirational Video

Reebok Fit - Follow-Up Inspirational Video

Reebok Sports Brand: The Sport of Lifestyle

Maya Angelou Libraries Greeting

Marriott: Driven Campaign Behind The Scenes

JPMC Community Development Banking Spots

Chevron Shanghai Expo 2010

Verizon Wireless B2B Talent Interviews

Chase Blueprint Talent Interviews

Distinctively JPMorgan Interviews 2011

Distinctively JPMorgan Interviews 2012


FROM THE BIG CITY BLOG: World's Longest Lobster Roll

BCP TAPPED: Guinness World Record Attempt with Kraft Miracle Whip

World Record Lobster Roll Bun Baking Requires Custom Technology

Guinness World Record Winning Lobster Roll Media Roundup (Videos)

Miracle Whip Spots

Stephen Colbert Rant on Miracle Whip's Ad Campaign 'Don't Be So Mayo' (Video)

Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

Colbert Report Miracle Whip Commercials Attacking Stephen (Video)

Leave a Reply

You must be logged in to post a comment.

Search the Big City Site