Stephen Colbert Rant on Miracle Whip’s Ad Campaign ‘Don’t Be So Mayo’ (Video)

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The Mayo-lution Will Not Be Televised

Stephen Colbert seizes on sandwich spread Miracle Whip for its refusal to tone it down. By extension, Colbert takes our agency client McGarryBowen to task for its line “Don’t Be So Mayo” saying “As American’s, we hold near and dear to our hearts — because that’s where it tends to clot.” We did some work for Kraft’s Miracle Whip last summer, and being familiar with the creative, really found it hilarious when the Colbert show launched into an extended, full-up parody spot. The Mayo-lution Will Not Be Televised parody commercial is replete with sandwich-spread-slurping-hipsters, faux partying and containers converted into bongs.

World's Longest Lobster Roll with Kraft Miracle Whip

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90 second version

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60 second version

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15 second version

Big City's Work for McGarryBowen Agency

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Kraft Miracle Whip Lobster Roll Spot :60

Kraft Miracle Whip Lobster Roll Spot :15

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Marriott In-Room Video

Reebok Fit - Inspirational Video

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Reebok Fit - Follow-Up Inspirational Video

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Stephen Colbert Rant on Miracle Whips Ad Campaign Dont Be So Mayo (Video)

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Verizon Wireless B2B Talent Interviews

Chase Blueprint Talent Interviews

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Marriott Pemier Experience: Las Vegas 2012

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Distinctively J.P. Morgan Interviews 2011

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Distinctively J.P. Morgan Interviews 2012

FROM THE BIG CITY BLOG: World's Longest Lobster Roll

BCP TAPPED: Guinness World Record Attempt with Kraft Miracle Whip

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World Record Lobster Roll Bun Baking Requires Custom Technology

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Guinness World Record Winning Lobster Roll Media Roundup (Videos)

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Miracle Whip Spots

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Stephen Colbert Rant on Miracle Whip's Ad Campaign 'Don't Be So Mayo' (Video)

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Colbert Report: Miracle Whip Buys Ad Space, Stephen Buys More Delicious Mayo (Video)

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Colbert Report Miracle Whip Commercials Attacking Stephen (Video)

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