Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Sundance Channel asked Big City to come up with a few example videos for their first annual “Big Ideas Contest.”  We choose Green Apple Cleaners and its Founder David Kistner and its awesome CO2 dry-cleaning machine as the subjects of our inquiry.  Our fantastic cinematographer Marcus Burnett rolled in with the Panasonic HVX camera outfitted with the Brevis 35mm lens adapter as well as skateboard dolly with wenty feet of track. The spot was shot in 720p native HD to P2 cards.  The slow-motion footage was shot at 60-frames-per-second to really catch the eye blinks — however, the comedic pace of the show led us to speed up the shots in post.  As this is a story about a big green idea, we intentionally let the image retain its green cast caused by the fluorescent house lights. To supplement, we used 2 ft. 4 bank Kino Flo units articulated on c-stands. The piece was edited using Final Cut Pro after the up-side-down footage from the Brevis 35mm lens adapter was flipped and exported to right-side-up Quicktime files.

Sundance Channel's Big Ideas for a Small Planet Contest Shorts

Sundance Channel Big Idea Contest

CO2 Dry Cleaners

Patented High School Student Invention: Compost Hot Box

Global Warming Club


Sundance Channel Big Idea Contest Promos Team

George Spyros - Executive Producer, Director, Shooter, Editor

Marcus Burnett, Director of Photography

Gregg Guinta, Producer


Sundance Channel Big Idea Contest Promos Gear

Panasonic HVX200 Digital HD Camera

Century Pro Series HD Fisheye Lens

Panasonic P2 Card

Duel Adapter PCMCIA Card to ExpressCard Device

Skateboard Dolly

Panasonic DVX100 24p Camcorder

BCP Jargon Patrol: 24p

BCP Jargon Patrol: 35mm Lens Adapter


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UPDATE: In the summer of 2009, Green Apple Cleaners became a BCP client when we were commissioned to do some post-production clean-up and prep work on videos headed to the GAC website.

One Response to “Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners”

  1. Greening Gossip Girl ‘Tales from the Upper East Side’ Second Life Machinisodes Says:

    […] pictured is a real-life business on Manhattan’s UES called Green Apple Cleaners which uses CO2 dry-cleaning and other eco techniques to keep it clean when it comes to clothes while keeping the environment intact to the best of their […]

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