Sundance Channel asked Big City to come up with a few example videos for their first annual “Big Ideas Contest.” We choose Green Apple Cleaners and its Founder David Kistner and its awesome CO2 dry-cleaning machine as the subjects of our inquiry. Our fantastic cinematographer Marcus Burnett rolled in with the Panasonic HVX camera outfitted with the Brevis 35mm lens adapter as well as skateboard dolly with wenty feet of track. The spot was shot in 720p native HD to P2 cards. The slow-motion footage was shot at 60-frames-per-second to really catch the eye blinks — however, the comedic pace of the show led us to speed up the shots in post. As this is a story about a big green idea, we intentionally let the image retain its green cast caused by the fluorescent house lights. To supplement, we used 2 ft. 4 bank Kino Flo units articulated on c-stands. The piece was edited using Final Cut Pro after the up-side-down footage from the Brevis 35mm lens adapter was flipped and exported to right-side-up Quicktime files.
Sundance Channel Big Idea Contest
CO2 Dry Cleaners
Patented High School Student Invention: Compost Hot Box
Global Warming Club
George Spyros - Executive Producer, Director, Shooter, Editor
Marcus Burnett, Director of Photography
Gregg Guinta, Producer
Panasonic HVX200 Digital HD Camera
Century Pro Series HD Fisheye Lens
Panasonic P2 Card
Duel Adapter PCMCIA Card to ExpressCard Device
Skateboard Dolly
Panasonic DVX100 24p Camcorder
BCP Jargon Patrol: 24p
BCP Jargon Patrol: 35mm Lens Adapter
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March 31st, 2009 at 6:14 pm
[...] pictured is a real-life business on Manhattan’s UES called Green Apple Cleaners which uses CO2 dry-cleaning and other eco techniques to keep it clean when it comes to clothes while keeping the environment intact to the best of their [...]