Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Sundance Channel asked Big City to come up with a few example videos for their first annual “Big Ideas Contest.”  We choose Green Apple Cleaners and its Founder David Kistner and its awesome CO2 dry-cleaning machine as the subjects of our inquiry.  Our fantastic cinematographer Marcus Burnett rolled in with the Panasonic HVX camera outfitted with the Brevis 35mm lens adapter as well as skateboard dolly with wenty feet of track. The spot was shot in 720p native HD to P2 cards.  The slow-motion footage was shot at 60-frames-per-second to really catch the eye blinks — however, the comedic pace of the show led us to speed up the shots in post.  As this is a story about a big green idea, we intentionally let the image retain its green cast caused by the fluorescent house lights. To supplement, we used 2 ft. 4 bank Kino Flo units articulated on c-stands. The piece was edited using Final Cut Pro after the up-side-down footage from the Brevis 35mm lens adapter was flipped and exported to right-side-up Quicktime files.

sundance channel logo type typography graphic treatment television brand image Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Sundance Channel's Big Ideas for a Small Planet Contest Shorts

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Sundance Channel Big Idea Contest

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CO2 Dry Cleaners

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Patented High School Student Invention: Compost Hot Box

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Global Warming Club


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Sundance Channel Big Idea Contest Promos Team

george spyros green garden plants manhattan roof headshot glasess suit jacket t shirt photo Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

George Spyros - Executive Producer, Director, Shooter, Editor

marcus burnett director of photography camera video monitor photo Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Marcus Burnett, Director of Photography

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Gregg Guinta, Producer


bcp gearhead big city pictures logo city buildings cross steets high angle overhead view film video shoot graphic media company brand image bcp jargon patrol image Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Sundance Channel Big Idea Contest Promos Gear

panasonic hvx100 camcorder hi def lens leica stereo microphone swing out lcd monitor dvcpro hd p2 card media solid state memory 24p xlr electronics gadget prosumer video camera lens glass photo Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Panasonic HVX200 Digital HD Camera

 Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Century Pro Series HD Fisheye Lens

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Panasonic P2 Card

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Duel Adapter PCMCIA Card to ExpressCard Device

skateboard dolly wheels track pipe rail floor film equipment production gear photo Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Skateboard Dolly

panasonic dvx100 camcorder 24p xlr input mini dv tape electronics gadget prosumer video camera 3 ccd swing out lcd monitor eyepiece photo Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners

Panasonic DVX100 24p Camcorder

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BCP Jargon Patrol: 24p

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BCP Jargon Patrol: 35mm Lens Adapter


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UPDATE: In the summer of 2009, Green Apple Cleaners became a BCP client when we were commissioned to do some post-production clean-up and prep work on videos headed to the GAC website.

One Response to “Sundance Channel Big Idea Contest: Green CO2 Dry Cleaners”

  1. Greening Gossip Girl ‘Tales from the Upper East Side’ Second Life Machinisodes Says:

    [...] pictured is a real-life business on Manhattan’s UES called Green Apple Cleaners which uses CO2 dry-cleaning and other eco techniques to keep it clean when it comes to clothes while keeping the environment intact to the best of their [...]

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