commercial

iPhone 4 Macworld Cover Self-portrait (Video)

The folks over at Macwrold used the built-in camera of the iPhone 4 to shoot the cover photograph for this month’s issue. Additionally, two photo apps were used to process the image: the $3 PhotoForge and the $1 Resize-Photo.

Irony: Original iPhone Antenna Wins Patent

PatentlyApple reports the über tech company has been granted a patent for the iPhone’s original broadband antenna — a design which has nothing to do with the iPhone 4 death grip design.

iPhone 4 FaceTime Commercials: “Heartbreaking?” (Video)

Seen the four new iPhone 4 FaceTime spots? Over at Susty, George has a few thoughts on Fortune Online labeling them “Heartbreaking.”

AppStoreApps: App Reviews for iPhone & iPad

With the growing number of apps in the iTunes App Store, a helping hand vetting the selection is always welcome.

BCP Client: The Halo Group

The Halo Group is a full service advertising agency and brand marketing company located in New York with a core focus on brand development.

TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :15

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

We Did It: TreeHugger On-Air & Web Spots for Discovery Planet Green

Hey-ho!!!! As part of Discovery Communication’s integration of TreeHugger.com which it acquired last August, BCP generated a grand package of deliverables based around a single shoot with multiple edits and iterations of post-production graphics…

VTech VFlash Toy Commercials

We provided editorial for Berenter Greenhouse & Webster on these full-up spots. The Tub Time Curious George toy commercial was edited on the Avid Media Composer.

Curious George Tub Time Toy Commercial

We provided editorial for Berenter Greenhouse & Webster on this full-up spot. The Tub Time Curious George toy commercial was edited on the Avid Media Composer.