As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we took to the rooftops of Manhattan to see how New York City honey with made in the hives of urban Beekeeper David Graves.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we ventured out to Greenpoint, Brooklyn to the Roof Top Farms to speak with Annie Novak about her Growing Chefs program for kids.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we ventured out to Greenpoint to the Brooklyn Standard Deli.

Big City’s production team is just back from Maine shooting for agency McGarryBowen and client Kraft Foods to cover the four gallons of Miracle Whip used in the Guinness Record winning 61 foot 9.5 inch lobster roll.

Here’s a 15 second version of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. Why a “fifteen?” Well upon viewing the cut of the original 60, Kraft was so pleased with our work that they requested a this here 15 second version. Read all the project info as well as get a gander of our 90 second cut with one clicky-click-click.

Here’s the original 60 second version of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. Upon viewing the cut, Kraft was so pleased with our work, that they requested a 15 second version viewable in its short entirety here. Read all about the project and get a gander of our 90 second cut with a single clicky-click-click.

Here’s the LONG VERSION of the spot Big City did soup-to-nuts for McGarry Bowen client Kraft Foods. The mission was to create a video for Facebook in the spirt of the on-air campaign. All the project deets after the jump.

Shot on the Panasonic HVX200 on the good-ol’ flavor of DV, but sent directly to P2 Card, with available light by a one-man-band shooter-interviewer. Phew. Fabien was impressed with our alacrity! Editor Michele has more on Fabien’s watery talk-walking over at Susty.

We’re up here in Portland, Maine shooting for McGarryBowen-client Kraft Foods covering the four gallons of Miracle Whip going into the making of a gigantic 60-foot lobster roll striving to unseat the current Guinness Record holder of nearly 51-feet. We’re especially curious about the trucking-in of the 60-foot-long Italian roll needed to achieve the dream, but now the local paper, the Portland Press Herald, is reporting on an even greater doughy hurdle needing to be overcome: Amato’s Bakery planned to provide 40 pounds of dough for a 60-foot roll, but its largest oven is 4 feet wide.

Client McGarryBowen has pinged-in with this link: Huge lobster roll to be colossal creation: Recipe includes 45 pounds of lobster meat and four gallons of Miracle Whip Seems we’re off to Portland, Maine with a crew to shoot the record-setting sandwich attempt at cooking up the world’s largest lobster roll…

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

Hey-ho!!!! As part of Discovery Communication’s integration of TreeHugger.com which it acquired last August, BCP generated a grand package of deliverables based around a single shoot with multiple edits and iterations of post-production graphics…

Big City Pictures produced this video about the pilot store of the Roasting Plant on Orchard Street in lower Manhattan. Begun by the former supply-chain manager of Starbucks, this is one start up that can start you up with a truly fresh cup of Joe. Mmmm, enjoy the coffee…

We grabbed the Panasonic HVX and headed over to the industrial kitchen on Manhattan’s west side where sustainable chef and caterer Louisa Shafia was preparing the victuals for this year’s CitySol festival at Solar1. Full story over at Susty.

We grabbed the Panasonic HVX and headed over to the industrial kitchen on Manhattan’s west side where sustainable chef and caterer Louisa Shafia was preparing the victuals for this year’s CitySol festival at Solar1. Full story over at Susty.

We grabbed the Panasonic HVX and headed over to the industrial kitchen on Manhattan’s west side where sustainable chef and caterer Louisa Shafia was preparing the victuals for this year’s CitySol festival at Solar1. Full story over at Susty.

Sundance Channel asked Big City to come up with a few example videos for their first annual “Big Ideas Contest.” This video shows off the simple yet amazing patented idea some NYC high school students had for a new kind of compost box. The spot was shot by George Spyros in 24p standard definition to mini DV tape using the Panasonic DVX camcorder.

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