As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we took to the rooftops of Manhattan to see how New York City honey with made in the hives of urban Beekeeper David Graves.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we ventured out to Greenpoint, Brooklyn to the Roof Top Farms to speak with Annie Novak about her Growing Chefs program for kids.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we ventured out to Greenpoint to the Brooklyn Standard Deli.

As we previously mentioned, Discovery hired us to produce some short-form videos as interstitial programming for Planet Green. Hosted by TreeHugger founder Graham Hill, we went to the DUMBO, Brooklyn storefront of Recycle-A-Bicycle to get a bike refurbished and to hear about the program.

We’ve just finished shooting the shorts with Graham Hill. Feel free to poke around and we’ll let you know when video is available!

Looks like we’re off to the (bike) races again with our old friend Graham Hill, Founder of TreeHugger.com The development team at Discovery’s Planet Green Channel have turned to Big City to produce as series of on-air interstitials centered around reproducible, medium-sized green solutions being implemented in New York City. And the host for these four segments is going to be Graham.

Founded by George Spyros in 1997, Big City Pictures, Inc. (aka BCP, aka bigcitypix) is a media company providing creative services and production for original content as well as marketing assets.
sales@bigcitypix.com | 212.967.1351 o | 212.967.0274 f | skype & twitter: bigcitypix
The happy happy clients include:
McGarryBowen | DeepFocus | Momentum Agency | Digitas | Warner [...]

Actor Mark Wahlberg attended the GQ Magazine Gentlemen’s Ball at The Edison Ballroom on October 15, 2008 in New York City. Big City stopped by the red carpet to chat with him about his do-gooding and the environment for Discovery / Planet Green’s web show TreeHugger TV.

Missy Higgins Australian Superstar on Greening her North American Tour VIDEO 1 minute

Jack Johnson, the parent, talks about preserving the natural world for future generations. Watch the TreeHugger Hi Definition video.

::GREEN DEETS::
In the fall of 2003, Jack Johnson became the 50th member of 1% For The Planet…

Why does Jack Johnson choose music to reach people? Find out when you watch the TreeHugger Hi Definition video.
Watch>>In HD/Wide Screen Here
::GREEN DEETS::
THE “ENVIRORIDER” (environmentally-conscious production rider) In 2005, the Johnson’s, along with their crew, MusicMatters, and the leading environmental scientists developed the EnviroRider, an environmental handbook presenting eco-friendly options and actions for [...]

Olivia Zaleski has a green gift-giving tip for you. Watch the ecoriginal hi-definition video after the jump..

On-air motion graphic IPMS (in-program messages or “snipes”) broadcast TreeHugger.com to viewers of Discovery’s Planet Green Network
While we were hard at work on various projects for TreeHugger.com and the soon-to-be-launched Planet Green channel, Big City was tasked with translating TreeHugger’s signature graphical look to the television screen in the form of animated in-program-messages.
 
Creative
After a brief [...]

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

On-Air spots for Discovery Communications’ online property TreeHugger.com for cross-channel airing and of course on Discovery’s Planet Green Network.

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…

Hey-ho!!!! As part of Discovery Communication’s integration of TreeHugger.com which it acquired last August, BCP generated a grand package of deliverables based around a single shoot with multiple edits and iterations of post-production graphics…

Planet Green is the first and only 24-hour eco-lifestyle television network with a robust online presence and community.

Today, Graham Hill announced the sale of TreeHugger.com to Discovery Communications. And it sounds like Graham’s reasoning is itself quite sound. As a partner to TreeHugger since the inception of TreeHuggerTV, we couldn’t be happier for the whole team. Here’s GH (as he is referred to in eco-Leet shorthand via email and instant message) telling Ben Harper how the TreeHugger moniker came to be.

TreeHugger is the leading media outlet dedicated to driving sustainability mainstream.