BCP provided post-production services on this rip-o-matic as part of Momentum’s pitch to client St. Ives.
Selling Mexican cerveza to Latino-Americans involved conjuring the image of a Mexican-American who’s tough enough to embrace even the warmest moments in life. (2 minute excerpt)
Video segments distill cultural distinctions of Mexico, Latin America, Asia and Europe for the Bacardi client in order to better understand the details of the four different campaigns. (1:20 minute excerpt)
Excerpt from a 14 minute video presentation demonstrating how 6 spots would be tailored to target 6 specific regions in Italy. (1:45 minutes)
