DP Rob Featherstone breaks down the shoot…
Second-largest energy company in the United States and among the largest corporations in the world…
2009 Agency of the Year McGarryBowen has hired BCP to send a crew over to Chevron headquarters in San Ramon, California.
Jack Johnson, the parent, talks about preserving the natural world for future generations. Watch the TreeHugger Hi Definition video.
::GREEN DEETS::
In the fall of 2003, Jack Johnson became the 50th member of 1% For The Planet…
TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…
TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there. Next challenge up: how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget…
Hey-ho!!!! As part of Discovery Communication’s integration of TreeHugger.com which it acquired last August, BCP generated a grand package of deliverables based around a single shoot with multiple edits and iterations of post-production graphics…
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HauteGREEN Salon on TreeHugger TV: Graham Hill, Simran Sethi, Alex Steffen, Sarah Rich, Jill Fehrenbacher & Matt Gagnon
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