TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there.

Next challenge up: ¬†how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget. Dagnabit, the B word! Hey, it’s a fact of life and seriously, we see limitations as opportunities. Regardless of budget, we always cover each and every base so we wanted to get Jedi wisdom on the project. Enter Chris McKenna, the mastermind behind Wee Beastie the titularly diminutively yet powerful design boutique her in NYC. Although Chris doesn’t do that Yoda reverse sentence structure thing like “achieve the desired results, you will,” he imparted key approaches and invaluable ways of framing the undertaking so that we could get it done super-great even with minimal coin at our disposal. Thanks, Chris!

We went on to suggest to the client that we shoot some versioning for specific gift-giving holidays and the rest is history.

Also, we designed a generic TreeHugger branding spot to deliver as part of the entire package of creatives.

planet green bigcitypix client environment climate eco nostroke logo image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger Holiday Gift Guide & On-Air Spots

sumer rayne oakes treehugger green gift guide logo red bows presents digital illustration animationg tv ad commercial broadcast discovery channel planet green design image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger Gift Guide

sexy summer rayne oakes naked legs high heels hot red dress cfl compact fluorescent light bulb sing mouth open lips ecstasy brunette photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger Go Green

summer rayne oakes grizzly bear behind green leafy bushes tall grass wearing brown nau jacket great bear rainforest canada susty photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Gifts 4 the Outdoors Lover

elephant art painting summer rayne oakes treehugger green gift guide impressionist digital composite tv ad commercial broadcast discovery channel planet green design animal image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Elephant Art Green Gifts

sexy summer rayne oakes red ribbon gift bow present box hot red dress bike brunette treehugger eco friendly green gift guide photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TH Gift Guide Spot :15

sexy lingerie stockings blond girl bend over treehugger ad commerical discovery planet green advertising promo eco friendly gift graphic image politics nature technology design arcitecture celebrity food health photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TH Go Green Spot :15

folding bike treehugger ad commerical discovery planet green advertising promo eco friendly graphic image buy green photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TH Go Green Spot (Buy Green Tag) :30

couch treehugger ad commerical discovery planet green advertising promo eco friendly graphic image buy green photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TH Go Green Spot (Buy Green Tag) :15

snipe ipm in program message treehugger logo planet green animation broadcast graphics motion design glossy gadget textless generic clean tree 10 seconds image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

IPM Motion Graphic "Snipes"

sexy summer rayne oakes green dress brunette discovery planet green treehugger ad commerical advertising promo eco friendly gift photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

We Did It: TH On-Air & Web Spots


big city pictures team logo bcp city buildings cross steets high angle overhead view film video shoot graphic media company brand image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger On-Air Spots Team

summer rayne oakes fashion model brunette hair touch bare shoulder eco friendly sustainability photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Summer Rayne Oakes, Talent

george spyros green garden plants manhattan roof headshot glasess suit jacket t shirt photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

George Spyros, Executive Producer & Director

melissa hanson producer crew production professional biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Melissa Hanson, Line Producer

justin lundstrom production coordinator crew production poloroid professional biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Justin Lundstrom, Production Coordinator

chris bierlin director of photography crew production professional biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Chris Bierlin, Director of Photography

robert mckenna director of photography gaffer crew production professional biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Rob McKenna, Gaffer

riad deeb crew grip sunglasses on set production photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Riad Deeb, Key Grip

raphael laski audio mixer sound engineer boom mic microphone soundstage white cyc studio windscreen baseball hat photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Raphael Laski, Sound Mixer

chris newburg hair make up artist film television tv crew production professional summer rayne oakes biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Chris Newburg, Hair & Make-Up

rahel wardrobe film television tv crew production professional green screen set sound stage monitor c stand stands biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Rahel, Wardrobe & Fashion Stylist

tim goodwin editor animator final cut pro motion graphics profile photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Tim Goodwin, Editor & Animator

edgeworx inc logo film reel icon red type graphic brand identity post production house animation branding Design editorial finishing motion graphic vfx image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Edgeworx, Motion Graphics

michele latorre editor final cut pro surfer bio profile photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Michele LaTorre, Editor

larry shea editor post production professional crew film video digital lawrence j shea bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Larry Shea, Editor

gregg marks choate editor audio mixer profile photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Gregg Marks, Editor & Audio Mixer

david levy writer advertising ad copy script profile biography team bcp bio photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

David Levy, Writer


bcp gearhead big city pictures logo city buildings cross steets high angle overhead view film video shoot graphic media company brand image bcp jargon patrol image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger Spots Gear

panasonic hpx500 digital p2 card video camera gear equipment thumb photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Panasonic HPX 500 Digital P2 Card HD Video Camera

p2 card memory digital 32 gigabytes tapeless workflow video panasonic photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Panasonic P2 Card

duel adapter pcicmia pci express slot duel systems panasonic p2 card media tech technology electronics prosumer video post production gadget photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Duel Adapter PCMCIA Card to ExpressCard

g drive 2tb hard drive enclosure metal case shine reflection 7200rpm g technology tech photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

G-Technology G-Drive 2TB/7200RPM

joker bug 800 lighting equipment lamp light gear camera bcp gearhead thumb photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Joker Bug 800

kino flo 4 bank 2 ft lighting fixture gear equipment lamp bcp gearhead thumb photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Kino Flo 2ft. 4 Bank 4 Tube Fluorescent Light

marshall lcd screen monitor digital gear equipment camera video photography editing thumb photo TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Marshall 7-inch HD Component / Composite LCD on-board monitor

final cut pro 1 logo box packaging original first release software application one slate icon clapper movie eyeball pupil eyelash eye lash female apple logo graphic image TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Final Cut Pro Non-Linear Editing System

 TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Sapphire Effects

adobe after effects motion graphics software program animation logo radio tower illustration 7 video TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

Adobe After Effects Motion Graphics Visual Effects Software

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