TreeHugger Gift Guide with Summer Rayne Oakes for Discovery Planet Green :30

TreeHugger, the leading green site on the internet, advocates for living a simpler environmentally-friendly lifestyle and practices its preaching with a minimalist design sensibility. The brand’s various icons, including hero tree logo, are simple as well as Spanish Modern Art inflected. When the need for an on-air spot promoting the site’s growing Gift Guide vertical, we spotted the need for a TreeHugger Gifts icon. So we reached out to the lushly talented Federico Slivka Lederer to get our fix. He came back with something that blew our hemp socks off: gift box bow made out of the top of the TreeHugger hero tree — we think deploying an exclamation point or two here is justified, so please allow us to add: !!!!!!!!!! The rest of the creative fell into place from there.

Next challenge up:  how to deliver a spot worthy of the brand’s elegant aesthetic, but (you know what we’re going to say) on a budget. Dagnabit, the B word! Hey, it’s a fact of life and seriously, we see limitations as opportunities. Regardless of budget, we always cover each and every base so we wanted to get Jedi wisdom on the project. Enter Chris McKenna, the mastermind behind Wee Beastie the titularly diminutively yet powerful design boutique her in NYC. Although Chris doesn’t do that Yoda reverse sentence structure thing like “achieve the desired results, you will,” he imparted key approaches and invaluable ways of framing the undertaking so that we could get it done super-great even with minimal coin at our disposal. Thanks, Chris!

We went on to suggest to the client that we shoot some versioning for specific gift-giving holidays and the rest is history.

Also, we designed a generic TreeHugger branding spot to deliver as part of the entire package of creatives.

TreeHugger Holiday Gift Guide & On-Air Spots

TreeHugger Gift Guide

TreeHugger Go Green

Gifts 4 the Outdoors Lover

Elephant Art Green Gifts

TH Gift Guide Spot :15

TH Go Green Spot :15

TH Go Green Spot (Buy Green Tag) :30

TH Go Green Spot (Buy Green Tag) :15

IPM Motion Graphic "Snipes"

We Did It: TH On-Air & Web Spots

TreeHugger On-Air Spots Team

Summer Rayne Oakes, Talent

George Spyros, Executive Producer & Director

Melissa Hanson, Line Producer

Justin Lundstrom, Production Coordinator

Chris Bierlin, Director of Photography

Rob McKenna, Gaffer

Riad Deeb, Key Grip

Raphael Laski, Sound Mixer

Chris Newburg, Hair & Make-Up

Rahel, Wardrobe & Fashion Stylist

Tim Goodwin, Editor & Animator

Edgeworx, Motion Graphics

Michele LaTorre, Editor

Larry Shea, Editor

Gregg Marks, Editor & Audio Mixer

David Levy, Writer

Margaret Schnipper, Script Supervisor

TreeHugger Spots Gear

Panasonic HPX 500 Digital P2 Card HD Video Camera

Panasonic P2 Card

Duel Adapter PCMCIA Card to ExpressCard

G-Technology G-Drive 2TB/7200RPM

Joker Bug 800

Kino Flo 2ft. 4 Bank 4 Tube Fluorescent Light

Marshall 7-inch HD Component / Composite LCD on-board monitor

Final Cut Pro Non-Linear Editing System

Sapphire Effects

Adobe After Effects Motion Graphics Visual Effects Software