Veer: Rian Hughes – Design, Tea, and Biscuits

An evening with Rian Hughes at the Art Director’s Club, New York

The Art Directors Club in New York was recently the venue for an evening of genteel design discussion and civilized refreshment with British illustrator, graphic designer, comics artist and typographer Rian Hughes. Client Veer needed a video for their website as a way of featuring the typography work of Hughes (which Veer licenses) and reached out to BCP to do this multicam shoot.

We shot in HD 720p on two Panasonic HVX200s, with camera tech Indio Martinez downloading P2 cards in the field via MacBook Pro equipted with Duel Adapter and LaCie firewire 800 rugged drives. DP Michael Pruitt-Bruun operated one camera on a skateboard dolly to give a little motion to the scene with the columns of the location passing in front of his lens. The choice for the other camera was to get a shot of Hughes directly in front of the projected slides he was referencing. The idea there, to stack the layers of the shot, was to create a dynamic relationship between Hughes and his work. To dynamically display his relationship to the art rather than to knock him off to the side in the composition.

In post-production, editor Michele LaTorre cut Hughes’ dialogue tight — as is our custom over here at Big City! Michele parsed out “ums” and “ahs” as well as pregnant pauses and repeated phrases from Hughes’ extemporaneous talk. In the Final Cut Pro color correct, Michele used the Sapphire Effects vignette to give shape and mood to the lighting, focusing in the viewer’s attention by eliminating unneeded distractions at the image edge.

About Rian Hughes

For over 20 years, Rian Hughes has been fusing visual design with pop aesthetics. His distinctive panel art revolutionized the British comic industry, and his modernist graphic design and illustration style have been widely copied. Since 1996, Rian has released an astoundingly diverse range of display and text typefaces under theDevice Fonts moniker.

See a slideshow of Rian’s work or browse the Device type collection.

veer logo script font type treatment brand identity orange stock graphic image Veer: Rian Hughes   Design, Tea, and Biscuits

Rian Hughes - Design, Tea, and Biscuits

veer rian hughes design tea biscuits logo illustration block font line art directors club event video lion drawing image Veer: Rian Hughes   Design, Tea, and Biscuits

We Did It: 11.15.07 Art Directors Club, NYC

rian hughes design tea biscuits comic book girl illustration block font line art logo art directors club event video drawing image Veer: Rian Hughes   Design, Tea, and Biscuits

BCP Tapped: Rian Hughes Live

art directors club adc nyc global art entertainment design interactive media advertising creativity logo image Veer: Rian Hughes   Design, Tea, and Biscuits

BCP Location: Art Directors Club, NYC


big city pictures logo team bcp city buildings cross steets high angle overhead view film video shoot graphic media company brand image Veer: Rian Hughes   Design, Tea, and Biscuits

Team BCP for Veer's Rian Hughes Design, Tea, and Biscuits

george spyros green garden plants manhattan roof headshot glasess suit jacket t shirt photo Veer: Rian Hughes   Design, Tea, and Biscuits

George Spyros, Executive Producer / Director

michael pruitt bruun camerman assistant camera gaffer crew production professional bio photo Veer: Rian Hughes   Design, Tea, and Biscuits

Michael Pruitt-Bruun, Director of Photography

michele latorre editor final cut pro surfer bio profile photo Veer: Rian Hughes   Design, Tea, and Biscuits

Michele LaTorre, Editor

indio martinez crew production professional bio photo Veer: Rian Hughes   Design, Tea, and Biscuits

Indio Martinez, Camera Tech

Leave a Reply

You must be logged in to post a comment.

BCP Blog
The Human Body App

The Human Body App

The Human Body is a fun and instructive app for kids. Sections include the skeletal, muscular, nervous, circulatory, respiratory, and digestive systems.

Reebok CrossFit Nano Tech Video

Reebok CrossFit Nano Tech Video

Versioning of the television commercial for in-store use. Production and post-production for the mcgarrybowen agency.

Katadata Data Calculator App

Katadata Data Calculator App

NYC-based developer Katabatic’s Katadata app calculates data usage and is a must have iPhone app for filmmakers.

Reebok CrossFit Nano: Further Into Fitness

Reebok CrossFit Nano: Further Into Fitness

:30 and :15 international television commercial. Production and post-production for the mcgarrybowen agency.

Reebok Nano CrossFit Further Into Fitness :15

Reebok Nano CrossFit Further Into Fitness :15

:30 and :15 international television commercial. Production and post-production for the mcgarrybowen agency.

Reebok ATV19: Run Through Everything

Reebok ATV19: Run Through Everything

Production and post-production for the mcgarrybowen agency.

Reebok ATV19 Preroll

Reebok ATV19 Preroll

Production and post-production for the mcgarrybowen agency.