Gordon Chibroski/Portland Press Herald Staff Photographer: Friday, June 5, 2009. John Amato, front, and his brother Anthony Amato make the 62 foot bread roll for the world's longest lobster roll at their bakery in Westbrook.
We’re up here in Portland, Maine shooting for McGarryBowen-client Kraft Foods covering the four gallons of Miracle Whip going into the making of a gigantic 60-foot lobster roll striving to unseat the current Guinness Record holder of nearly 51-feet. We’re especially curious about the trucking-in of the 60-foot-long Italian roll needed to achieve the dream, but now the local paper, the Portland Press Herald, is reporting on an even greater doughy hurdle needing to be overcome: Amato’s Bakery planned to provide 40 pounds of dough for a 60-foot roll, but its largest oven is 4 feet wide.
Customized Lobster Roll Baking Gear Required
Amato’s reached out to several suppliers to find a novel way to bake the roll and Belleco Food Service Equipment Specialists loaned Amato’s a small conveyor oven, so the roll can be baked in sections while moving through the machine. A local electric specialist hard-wired the oven with 100 feet of heavy-duty cord so it can be moved on wheels along the roll. And a local building firm made a special steel pan that is 8 inches wide and 62 feet long. ”We made it longer, just in case,” said Patsy Troiano, Amato’s CEO.
Lobster Roll Roll-Out – With Roller Derby Girls!
On Sunday morning, Maine Roller Derby girls will deliver the roll, skating alongside a flatbed truck ferrying the roll, still in the pan. Wow — we’re looking forward to lensing that! Linda Bean, a granddaughter of L.L.Bean’s founder, will provide 45 pounds of lobster meat, valued at $1,200.
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